Our Story

Our Story

Originally home to Lord Fairfax, royal commissioner of customs for King George III. Gieves & Hawkes take inspiration from a rich archive and history while also drawing on over two centuries of craftsmanship and innovation.


The company was formed from two famous businesses: Gieves, founded in 1785 and Hawkes, founded in 1771. Gieves became a celebrated supplier of the British Royal Navy and Hawkes of the British Army. In 1974 Gieves acquired Hawkes and moved from the flagship store to Savile Row, to become known as Gieves & Hawkes.

The combined tradition of excellence and craftsmanship since 1771 have led us to supply not only royal houses in Europe and around the world but also many famous stars of stage and screen, sports personalities and other famous public figures.


Passing into the possession of the Dukes of Devonshire in 1756, No.1 provided a fine London address close to the Court of St. James’s. Home to the distinguished Royal Geographical Society from 1870. Hawkes, the most prestigious military and court tailors in London, purchased No. 1 in 1913, establishing Savile Row as an epicentre for fine tailoring. This address would go on to become synonymous with London style, dressing the wealthiest and most powerful from Royal Dukes to the political, aristocratic and military establishment.

Today, resplendent No.1 serves as the global headquarters of a British luxury brand dedicated to the pursuit of excellence.



Warrants holders since 1789, Gieves & Hawkes has continuously enjoyed the patronage of British royalty, reinforcing its unparalleled pedigree and international status.

In 1953 the Company famously made the late Queen Elizabeth II's boat cloak photographed by Cecil Beaton. Other British royals have been dressed by Gieves & Hawkes including The Prince of Wales, now King Charles III, his grandfather King George VI and great grandfather King George V, as well as Princes William and Harry. Over the years Gieves & Hawkes have tailored clothes for the royal houses of Denmark, Norway, Yugoslavia, Belgium, The Netherlands, Spain, Greece, Romania, Ethiopia, Lesotho, Jordan, Iraq, Malaysia, Brunei, Thailand and Tonga as well as the Aga Khan. Today the Company's  Royal Warrants stand in recognition of unrivalled quality and service.