In keeping with Gieves & Hawkes’ Spring Summer ’19 collection, this season’s campaign revisits the house’s history. In the 19th century, the house was a prominent outfitter to explorers and adventurers, and Creative Director John Harrison has reimagined this chapter in Gieves’ history for today’s style conscious man.
Shot in Ibiza and exploring the more discreet corners of the world-famous glitz and glam Spanish escape, the campaign channels the collection’s rich textures and relaxed styling. Whether strolling through the limed houses of the medieval town or lounging around a sun-drenched coastal villa, SS19 looks at home – both sophisticated and simple all at once.
Mirroring many of Harrison’s botanical design cues, the campaign shows off the collection’s vibrant use of colour. Gone are the pastels of last summer, replaced by saturated tropical tones. Archive prints run through the collection too, referencing the flora and fauna recorded in 19th century explorer’s journals. The madras check shawl historically tied around explorers’ pith helmets is revived in bright, fresh colours, worn as breezy linen and silk scarves, and in silk and cotton blend ties.
Part of the campaign was shot at the Atzaró Hotel, situated at the heart of the island. Built on a former orange farm, Atzaró is an oasis of calm, well-suited to summer’s softly textured tailoring. Gieves’ signature silhouette remains, but the design team has enhanced the structure of this season’s suiting with lightweight canvases, lighter shoulder pads and relaxed waists for a comfortable fit in warm weather, whether cut in fine linen, silk or mohair. The house’s signature silk jacquard evening jackets feature sophisticated palm leaf motifs for a tropical feel, too.
The result is a campaign that reinforces Gieves & Hawkes’ approach to menswear design; luxurious, contemporary and chic. Whether elegant tailoring, impactful occasion wear or refined weekend wear, SS19 offers a versatile summer wardrobe for sophisticated, worldly men.