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Latest campaign


For their Autumn / Winter 2014 global campaign, gieves & Hawkes have moved to the eastern Highlands of Scotland, providing a dramatic backdrop for a collection of elegant textural menswear.

Shot by Testino protégé Eddie Wrey in and around the 15th century Eilean Donan castle, the graphic simplicity of the collection is juxtaposed against dramatic natural landscapes and the stone ramparts of the castle.

Says Jason Basmajian, Creative Director of Gieves & Hawkes:

‘We loved the scale and tones of the landscape in Scotland. There was something very masculine and romantic about the tough and remote highland location. The textures of the collection - urban tweeds, rich Donegals and grey flannel - almost formed part of the landscape as the shoot progressed’

A short film entitled Highland will be released alongside the print campaign, featuring the music of Palace, a new British alternative rock/blues band.


Latest events

G&H Vitale Barberis Canonico Gala Dinner

In the illustrious setting of No. 1 Savile Row, key figures from the international menswear sphere, journalists and friends of the brand joined the directors of Vitale Barberis Canonico, Italy's oldest woollen mill, to celebrate the refurbishment of Gieves & Hawkes’s flagship store and a new collaboration between the two Houses.

The black tie dinner continued late into the night in a mood of sartorial celebration. Among the distinguished guests were Lord & Lady West of Spithead, Lord & Lady Davies of Abersoch, Francesco Barberis Canonico, Julie de Libran, Yue-Sai Kan, international journalists and tastemakers. Before sitting down to a lavish dinner, guests enjoyed the award-winning Nyetimber Classic Cuvee and wines selected especially for the evening from Berry Bros.& Rudd. Sr. Francesco Barberis Canonico announced a very special opportunity - a personal invitation to any G&H clients choosing a VBC fabric to visit the mill in Italy and tour their archive.



Continuing the association between fine tailoring and modern art, Gieves & Hawkes moved the short distance from Christie’s to White Cube in St James’s, London to present Spring / Summer 2015.

Thirty five models, still like living sculptures, dramatically lit and perfectly attired, presented the ideal wardrobe for any summer occasion, from boardroom to beach. The mood was softer and the ambiance more relaxed, in shades of grey, driftwood, azur and teal.

There to admire were the international fashion press and friends of the creative director, Jason Basmajian, including David Gandy, Aidan Shaw and Jack Guinness.

Representing the new face of Gieves & Hawkes were the dapper Jake Parkinson-Smith wearing pale blue G&H seersucker, Mr Lawrence Clarke immaculate in a pale grey 3 piece from S/S 15 and Chinese Olympian Alex Hua Tian, fresh from competing that morning.

Buyers from the finest stores around the world including Harrods, Bergdorf Goodman and Saks Fifth Avenue enjoyed Cuvée Classic from award-winning British vineyard, Nyetimber. Images and a glowing report of the night went straight up on



On the first evening of London Collections: Men, Gieves & Hawkes took over the main galleries at Christie’s auction house in London to present a luxurious and masculine vision for Autumn / Winter 2014.

Suzy Menkes was the first through the door followed swiftly by, Dylan Jones and key international fashion journalists. In attendance were supporters of the brand including British supermodel Mr David Gandy, Christie’s Chairman Viscount Linley, Mr Alex Hua Tian of Team China, and X Factor’s Dermot O’Leary.

Entitled ‘Military Precision’ the show presented 35 models in a statuesque display of British luxury. In a side gallery were hung fine art photographs of the Gieves & Hawkes archive.

Creative Director Jason Basmajian said:

‘We are delighted with the reaction to the show and would like to thank everyone for their support. Christie’s were very kind to provide such a fine artistic backdrop for a significant moment in the evolution of Gieves & Hawkes’

The reception was held in partnership with award-winning English vineyard, Nyetimber.


Gieves & Hawkes launches in Harrods

Gieves & Hawkes, headquartered at No.1 Savile Row, announces the opening of their shop-in-shop on the Ground Floor of Harrods, affirming the brand’s position among the world’s leading menswear brands and creating a new home-from-home for British luxury tailoring.

The 370sq ft space, adjacent to Brioni, Kiton and Loro Piana features an edited lifestyle collection encompassing tailoring, outerwear, weekend wear and accessories presented in a style to reflect the contemporary aesthetic of the newly refurbished No.1 Savile Row flagship. Creative Director, Jason Basmajian, collaborated with interior designer Teresa Hastings to create a masculine, elegant space anchored by bespoke fittings in smoked oak, grey flannel, hand-forged ironwork and bronze embellishments.

Speaking about the opening, Jason Basmajian stated:

“ Our opening in Harrods forms part of our strategy to work with only the finest retailers in the world. We are delighted with the reaction so far and look forward to the continued rise of British luxury on the world stage.”

Jo Harris, Harrods' GMM Menswear responded:

“As a British store, Harrods is extremely proud to welcome this iconic Savile Row brand to our world renowned Tailoring Department. Capitalising on a rich British heritage that is synonymous with Gieves & Hawkes, the brand continues to evolve and its elevated collection strongly resonates with our customer“

The launch of the new space is supported by the installation of a window on Basil Street, featuring exclusive pre-launch digital footage from Gieves & Hawkes’ AW14 campaign


The invention of the English gentleman

Savile Row is the world’s most iconic address for the best in bespoke tailoring and home to legendary Gieves & Hawkes – suppliers to the British military for more than two centuries and furnishers to elegant gentlemen today.

The company began by designing attire for Britain’s most illustrious officers, including Admiral Lord Nelson and the Duke of Wellington, as well as ten generations of British Royalty, from King George III in 1809 to Princes William and Harry today.

As masculine attire evolved after World War I, Gieves & Hawkes added civilian clothing to its repertoire, applying centuries of expertise in creating hand-made garments – proportion, cutting, fitting, and quality fabrics – to the finest bespoke tailoring.

This volume traces the rich history of tailoring, drawing from Gieves & Hawkes’ vast, unpublished archives of client ledgers, garments and ready-to-wear collections; this is an indispensable book on classic men’s style and fine tailoring.

Available in store at No.1 Savile Row. RRP £60



Following the success of Gieves & Hawkes A/W 2014 fashion show held at Christies galleries last January the two houses came together again last week in a unique collaboration in celebration of the Noble House & European Collections sale. Christies asked Gieves & Hawkes to bring their unique point of view to the private view and to work with them on bringing a modern and stylish approach to the presentation of the exquisite heritage pieces on sale. Three vignettes featuring military lots from both houses set the tone. The presentation was graphic and precise on a dark grey background, the lighting dramatic and the atmosphere in the room stylish and modern echoing the newly refurbished No 1 Savile Row. Admirals and aristocrats mixed with international fashion, style and business leaders in celebration of the craftsmanship and beauty on show.


Film Library


The new film sees the setting updated to a triple height mews house in SW7, and Jake Parkinson Smith, the grandson of iconic British photographer Norman Parkinson, taking on the leading role.

Says Jason Basmajian, Creative Director of Gieves & Hawkes:

‘Someone sent me a link to the original film which was a 50’s public service broadcast on how a gentleman should order his wardrobe - and I loved it. We then discovered from our archivist that the Duke of Bedford had been a good customer of ours at the time and that his wardrobe would have been largely from Gieves. At that point we thought it merited attention and a loosely inspired modern remake.’

In the film, directed by Eddie Wrey, Jake shows the modern man how to get out the door in 90 seconds flat. The film features the new Autumn Winter hand-tailored in Britain collection of ready to wear exclusively available at No.1 Savile Row with the new Jaguar F Type making a cameo appearance.

Property provided by 88ltd, with a special thanks to Panos Koutsogiannakis.



Jason Basmajian, Creative Director:

‘In business since 1771, we have many customers from families that have been shopping at Gieves & Hawkes, No.1 Savile Row for generations. A father brings his son to buy his first suit for an important birthday, school social events or graduation. People that have shopped with us for generations trust the impeccable taste and guidance of the staff at No.1 Savile Row. Today as we welcome more and more discerning younger gentlemen into our Flagship store, we wanted to celebrate that heritage but express it in a way that would be modern and relevant to the next generation.

Chinese Olympic Equestrian and Gieves & Hawkes ambassador, Alex Hua Tian explains:

‘At the age of 16 my father brought me to No.1 Savile Row to buy my first suit. He explained to me that it is the heritage and the quality that makes Gieves & Hawkes so special. When wearing their clothes you are following in the footsteps of great men and maintaining a tradition for understated British elegance’.

Eddie Wrey is a young filmmaker who worked for many years for Mario Testino. He recently shot the Gieves & Hawkes A/W 14 campaign in the Highlands of Scotland.

Continuing the brand’s association with Jaguar the film features the new F type coupe.

The film was shot on location at the Vesta rowing club, on the river Thames in London and in the recently renovated first floor VIP rooms of Gieves & Hawkes flagship store at No.1 Savile Row. On show in the Robert Gieves room is the Royal Archive featuring the uniforms for the Queen’s bodyguard - The Honorable Corps of Gentlemen at Arms - held at No.1 Savile Row since 1912.

The artwork above the original 1732 William Kent fireplace is by Fredikson Stallard.

The son in the film wears Gieves & Hawkes cashmere hoodie, suede bomber jacket, navy polo shirt, beige cotton trousers, beige suede shoes, leather driving gloves and changes into his made to measure Morning coat. He is dressed most likely for his wedding when morning coats are often traditionally worn in England.

The father wears ready to wear from the A/W 14 collection.




Gieves & Hawkes welcomes its new creative director

February 2013 saw the appointment of famed menswear designer Jason Basmajian as creative director of Gieves & Hawkes.

Joining the venerable house from Brioni, Jason immediately set out his aims for Gieves in an interview with GQ magazine.

‘I came to work at Gieves because I wanted to be here in London at such an exciting time. British style has come full circle back to where it all started - the home of bespoke. Men have come back to tailoring and Savile Row is not only where it all started, but where this revival is happening once again.’ – GQ Online

Jason Basmajian brings over two decades experience as a creative manager of major international clothing brands. He was Director of Menswear at Calvin Klein from 1994-99, and held the same post at Donna Karan in New York from 1999-2002, after which he became Creative Director of ST Dupont in Paris. Subsequently he joined Brioni as Artistic Director. Whilst at Brioni he spearheaded the company’s modernisation and consolidation as one of the leading global luxury brands.

Jason Basmajian’s first collection for Gieves & Hawkes, Autumn/Winter 2013 was presented at the Gieves & Hawkes press day at the Connaught, whilst Spring/Summer 2014 was  presented as part of London Collections: Men on Sunday 16 June.



Store Manager at Number 1. Savile Row

Name: Jolyon Bexon.

Hometown: Maidstone, Kent.

What do you do at Gieves & Hawkes: I am the flagship store manager.

Can you tell us a little bit about your background/Do you have a background in tailoring/design:I moved to London 12 years ago to study Women’s wear design and dress making. My enthusiasm for this side of the industry all but ceased after the three years, I think I enjoyed the parties more than the sewing.

How would you describe your personal style: My personal style is a bit David Niven meets Gordon Gekko. It’s more than just clothing though, I wouldn’t say I try too hard and just keep things organic.

How did you come to work in Savile Row: I was lucky enough to be offered the position 18 months ago. It was a dream come true to be working at the epicentre of global tailoring.

What inspires you?: Many things inspire me on different levels. I love working with people who really don’t need to work anymore but continue because of the passion they have for their role. It isn’t really work, more of a cause.

How would you say Gieves & Hawkes is different from other brands on Savile Row: I think the experience we offer is unique. We will shine your shoes, get you a whisky and on top of that dress you. Its a home for every sartorial gent. We are also welcoming to anyone who walks through the door. Our store probably has the most varied clientele on the Row.

What would you recommend from our collection: Our Ready to Wear is exceptional but I would recommend our Private Tailoring service. I’ve just ordered a suit with Marlon Small and have picked out some really exciting cloths. I’m already looking at the calender and counting down the days.

What do wear on your day off: I love work wear and military surplus clothing. I have a beautiful royal blue cotton workers jacket from France that I’ve worn all around the world. Its indestructible. I always wear smart leather shoes though. No trainers.

Any interest/hobby outside of sartorial pursuits: I’ve just had a baby (or my wife has) so that’s my hobby. No need for anything else at the moment.

A piece of good advice?: Never try to be anything other than yourself. You’re good enough so stick to your guns. On top of that I would highly recommend that you turn up on time, shine your shoes and smile. Its gets you surprisingly far!

Photographed by Khalil Musa


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