A bespoke customer, whether visiting No.1 Savile Row with an introduction or through mere curiosity, is introduced to the cutters in the bespoke room where the foundations are laid for a relationship of trust between cutter and customer which may last for decades.

The customer’s tastes, interests and lifestyle are discussed and a picture of the man and his requirements is formed, with the cut and fit of the garment built around his needs.

Next the cloth is chosen from a selection of thousands, the cutter will gently steer the customer towards something suitable.

The customer’s measurements are taken, as well as notes on build, stance and posture. Later, at his station the cutter sketches the customer’s unique pattern, using expertise and instinct to shape the two- dimensional panels that will combine into a form-fitting garment.

The cloth is cut from this pattern and passed to the tailors; the creators of the suit.

A few weeks later the customer comes in for his first fitting and can see and feel the beginnings of a suit that previously existing only in his imagination. Exquisite, hand-worked details are added as the suit reaches completion – fine buttonholes, horn buttons, the discreet label that reflects centuries of tailoring tradition. Then a final pressing and the suit is ready for collection.

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